The "Business 101" course focuses on fundamental principles and strategies for maximizing profitability. Throughout the course, participants will learn how to effectively calculate profits by understanding business expenses. The importance of managing expenses to increase profit margins will be discussed in detail. Additionally, the course will cover various techniques for attracting customers, including marketing strategies and customer retention tactics. Lastly, participants will explore post-market day activities, such as analyzing sales data, evaluating performance, and planning for future business growth. By the end of the course, participants will have a comprehensive understanding of key business concepts and tools to enhance their financial success.